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About

Who i am

About

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Mecca S. Bey

Growth Marketer & Community Developer

Mecca Bey is a social media and digital marketing early adopter who translated her love of technology and intellectual curiosity into a career as an online community manager.  Most recently, Mecca helped to build the GitHub Community Forum, a place for software developers and enthusiasts to learn and grow.  Committed to open source technology and lifelong learning, Mecca volunteers with women, children, and nontraditional students helping them learn about and pursue careers in tech.  Mecca is a mother of four and enjoys spending time with her family and pets.  A previous small business owner she also loves sharing advice and assisting local business owners use technology to grow.

Reach out today and let’s talk about turning your dreams into a reality!

Some facts

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Resume

My bio

Resume

Community Architect

  • Community Development
  • Outreach & Marketing
  • Strategy & Management

    • Build and nurture niche communities globally by leading community engagement activities designed for existing and future members
    • Initial community strategy, design & development
    • Ensure alignment of programs to overall business, product and marketing objectives
    • Move multiple programs from concept to completion, working with cross-functional teams and customers
    • Manage contractors and vendors
    • Solicit customer insights from the community for the product team
    • Create content and calendars, partner with various divisions and liaise with compliance, to assist with approval processes
    • Partner with Web Support Personnel to escalate and serve members of the community
    • Analyze Web Support Personnel communications and create/deliver training based on needs
    • Moderate community, reading all posts and processing accordingly
    • Analyze and report monthly metrics for senior management
    • Train localized & contract moderators on internal procedures for community

Digital Marketing Manager

  • Web design
  • SEO optimization
  • Development

  • Project management of vendors and contractors
  • Develop and execute a comprehensive digital marketing strategy to maximize growth of both the business unit and brand equity 
  • Execute strategic planning of digital campaigns and initiatives across all online channels such as SEM, SEO, Display, Shopping Feeds, Retargeting, and Email Marketing
  • Develop performance media plans to maximize impact on website traffic, ROI and revenue
  • Lead Content and Social Marketing Strategy and manage execution with the support of on staff Specialists or Agencies
  • Create, forecast and maintain digital metric reports and dashboards for traffic, acquisition, conversion, spend and revenue forecasts
  • Utilize competitive industry and business analysis to define digital opportunities
  • Continuously test new digital opportunities with current and potential partners
  • Fully responsible for building and forecasting the brand's digital marketing budget
  • Partner with internal departments to critique online messaging and relevancy and ensure consistency of messages across multiple networks, preparing reports to update internal teams and executives on channel growth, customer engagement and other key performance metrics

Student

  • Lithium
  • Jive
  • Facebook

Self-taught front-end web developer specializing in community building

Student

  • Diplomatic History
  • Law
  • Digital Marketing

The University of Pennsylvania 2005-2008, BA, Diplomatic History

G.P.A. 3.22

Widener University Law School 2008-2009

(Pursuing JD, transferred to MBA)

Southern New Hampshire University 2009-2013, MBA, Marketing

G.P.A. 3.3

Specialties

My areas of expertise

Specialties

Skills

Proficiencies

Skills

Community Development

Branding & Publicity
90%
Outreach & Events
80%
Sales
75%
Product Marketing
80%
Platform Architecture
80%

Web Development

Javascript (Angular, Node, Bootstrap)
35%
HTML
95%
CSS
80%
MySQL
65%
PHP
65%

Creative & Design

UX/UI
85%
Graphic & Web
95%
Copy & Content Writing
80%
Previous Clients

Testimonials

Previous Clients